LISTEN UP AMERICA: KFC IS BUZZING NATIONWIDE
KFC Makes Noise with New Interactive TV Advertising

For moms who want to get in on the buzz, it might be time to gather the kids around the dining room table and TV. Kentucky Fried Chicken has created a new, tasty way to satisfy family appetites – the Boneless Variety Bucket – and an interactive advertising campaign that will have Americans abuzz about this new please-all-palates family meal. The MosquitoToneTM, a high frequency tone allegedly heard by only segments of the population, is embedded in a new KFC television advertisement to introduce the Boneless Variety Bucket. Hungry KFC fans who can guess where the sound is placed in the ad will have an opportunity to be among the first to try the Boneless Variety Bucket.

"I'm thrilled that KFC is spicing up their ads with the Mosquito Ringtone - it's really an innovative marketing technique," said Simon Morris, commercial director of Compound Securities Systems. "It shows how clever and irreverent advertising can resonate in unexpected ways with their customers."

T he sound is too high-pitched for most adults to hear because most people begin to lose the ability to hear high frequency tones starting at age 20.  This is a fact not lost on young Americans who seek the sound for clandestine ringtones that don’t turn the heads of nearby adults.  KFC is now bringing this high-tech concept to perk the ears of all age groups nationwide.
           
“KFC is committed to finding new ways to satisfy family appetites, and our new Boneless Variety Bucket gives families three ways to please everyone at the dinner table,” said James O’Reilly, chief marketing officer for KFC.  “We’re also committed to finding new ways to engage Americans through their television sets, with advertising that is interactive, fun and ultimately rewards people for paying attention. We call it the ‘21st century dinner bell.’”

The new KFC Boneless Variety Bucket includes 100 percent premium boneless white meat chicken; four crispy strips, eight boneless honey barbeque wings and a large popcorn chicken all for just $9.99 at participating restaurants.  It was designed to give families a tasty bucket that will please everyone, especially the pickiest kids.
           
The first 1,000 people who log onto KFC.com and can guess where the MosquitoTone is embedded in the new ad will win $10 in KFC gift checks to sample the new Boneless Variety Bucket. The special offer kicks off April 11, 2007 when the Boneless Variety Bucket ad debuts nationally.  No purchase is necessary. Visit www.KFC.com for more details about the ad and information on the new KFC Boneless Variety Bucket.

About KFC
KFC Corporation, based in Louisville, Ky., is the world's most popular chicken restaurant chain specializing in Original Recipe®, Extra Crispy™ and Colonel's Crispy Strips® with home-style sides, Honey BBQ Wings, and freshly made chicken sandwiches.  There are more than 14,000 KFC outlets in more than 80 countries and territories around the world, serving some 12 million customers each day.  KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM.)

About the MosquitoToneTM
The Mosquito Device was originally invented by Howard Stapleton of Compound Security Systems and is now a popular ringtone among teenagers using a 17.6 kHz constant buzzing sound. Around age 20, people begin to lose the ability to hear tones in the highest frequency and most people over the age of 30 cannot hear the tone. 

Contacts:
Laurie Schalow
502-874-8100
Laurie.Schalow@kfc.com

Chad Kersman
312-988-2354
ckersman@webershandwick.com

Author -
Publication Sys-con.com
Date 12 April 2007
Link www.sys-con.com